What Information Should a Music Pitch Include

 

Whether you’re pitching to Spotify editorial playlists, YouTube music curators, radio DJs, or sync licensing supervisors, the following elements should be included:

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1. Basic Track Details

• Song Title: Exact title, including version if applicable (Radio Edit, Clean, Instrumental).

• Artist Name: Lead artist, featured artists, or co-leads.

• Release Date: When the track is or will be available on streaming platforms.

• Genre & Sub-genre: Be specific (e.g., Gospel, High-Energy Praise, Taarab Fusion).

• Duration: Track length, especially for radio and playlist curators.

Example:

Title: Shine On (Radio Edit)  
Artist: TabzGM feat. John  
Release Date: January 10, 2026  
Genre: Gospel / High-Energy Praise  
Duration: 3:45

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2. Streaming/Distribution Links

• Include direct links to your track or playlist, preferably unlocked streaming links or private streaming links.

• For Spotify, Apple Music, or YouTube: Use smart links (e.g., Linkfire or ToneDen) to cover all platforms.

• If pitching unreleased music to editorial playlists, provide a pre-save or private streaming link.

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3. Brief Track Description

• One to two sentences explaining your song. Focus on:

  • Mood or vibe – energetic, emotional, uplifting, dark, soulful

  • Unique elements – instrumentation, vocal style, genre fusion

  • Target audience – fans, radio listeners, TikTok creators, worship communities

Example:
"‘Shine On’ is a high-energy gospel track blending traditional praise with modern beats and live percussion. Lead vocals by TabzGM and featured vocals by John create a dynamic and uplifting sound perfect for playlists, radio, and social media engagement."

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4. Press/Promotion Assets

Include any of the following if available:

• Cover artwork – high-resolution image

• Press kit – short bio, previous releases, social proof

• Social media links – Instagram, TikTok, YouTube, Facebook

• Previous achievements – playlist placements, radio features, streaming milestones

Pro Tip: Curators often favor artists with active engagement or some measurable traction.

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5. Call to Action

• Politely request the curator to consider your track for playlisting, radio, or sync opportunities.

• Keep it concise and professional.

Example:
"We’d be thrilled if you’d consider ‘Shine On’ for your playlist. The track is ready for streaming and aligned with your audience’s vibe. Thank you for your time and consideration."

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6. Optional Extras

• Collaborator Details: If you have a featured artist or producer (like John in the example), mention their credentials briefly.

• Previous Coverage: If your song has received press or media coverage, include short mentions or links.

• Intended Marketing Campaign: Briefly outline upcoming campaigns that may drive traction for the playlist.

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7. Formatting Tips

• Keep your pitch short and scannable – ideally one page or under 250 words.

• Use bullet points for easy reading.

• Include a friendly but professional tone; avoid overly casual language.

• Attach assets as links rather than large files to avoid clutter.

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8. Key Takeaways

• Include all essential song details: title, artist, genre, release date, duration.

• Provide streaming links (smart links if possible).

• Give a concise, engaging description of the song and its appeal.

• Attach cover artwork and press kit if available.

• Make your ask clear and polite, with optional info about collaborations or prior coverage.

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Conclusion:
A successful pitch is clear, concise, and professional, giving curators, editors, or licensing managers everything they need to evaluate your track. Including all the key information — track details, links, description, press assets, and a polite call to action — significantly increases your chances of playlisting, radio placement, or sync licensing opportunities.