One of the most frustrating experiences for a publisher is watching visitors arrive on your website every day while your traffic earns absolutely nothing.
You may have spent months—or even years—building your blog, publishing articles, promoting your content and growing your audience. Your analytics show visitors. Your pages are being viewed. People are clicking through your site.
But when you check your earnings dashboard, the number is still $0.
For many publishers, the problem isn't necessarily a lack of traffic. The problem is finding an advertising platform that will actually accept the website and provide a practical way to monetize that traffic.
That is where AdOperator is worth considering.
You Don't Need to Keep Waiting for One Big Ad Network
Many publishers automatically think of the biggest advertising platforms when they want to monetize a website.
But getting accepted isn't always straightforward.
A publisher can spend weeks improving a website, applying to advertising networks, waiting for reviews and receiving a rejection—or discover that the network isn't suitable for their traffic, platform or audience.
Meanwhile, the traffic continues arriving.
And every visitor who leaves without generating any advertising revenue is another monetization opportunity you didn't use.
AdOperator offers publishers another route.
Its publisher platform supports website traffic monetization through SmartTag and SmartLink, and AdOperator says it works with publishers worldwide.
One Tag Can Simplify Website Monetization
One of the most attractive features for publishers is AdOperator's SmartTag.
Instead of managing numerous advertising scripts and manually deciding which format should appear to different visitors, AdOperator says its SmartTag uses an automated system to select the advertising format and frequency.
That can make implementation considerably simpler.
You add the appropriate tag to your website and allow the system to handle the advertising delivery.
For a publisher running a Blogger site, WordPress site or another content website, this can be particularly useful because you don't necessarily want to spend your time managing advertising code on hundreds or thousands of pages.
Blogger Publishers Can Monetize Too
If you're using Blogger/Blogspot, don't assume that your free blogging platform means your traffic has no monetary value.
AdOperator specifically publishes guidance for monetizing Blogger and WordPress sites through SmartLinks.
This makes it particularly interesting for publishers who have built substantial audiences on Blogger but have struggled to find suitable advertising options.
Your platform shouldn't automatically mean your traffic has to remain unmonetized.
You Can Use Different Advertising Formats
Another reason publishers may want to test AdOperator is the variety of monetization options.
AdOperator offers SmartTag for automated website monetization and SmartLink for monetizing clicks through direct links. It also provides formats such as in-page push and popunder, depending on the publisher's setup.
SmartLinks can also be incorporated into clickable areas such as text, images and buttons.
That means a publisher isn't necessarily restricted to putting conventional banner advertising everywhere on a page.
You can choose the formats that make sense for your audience and website.
Your Existing Traffic Doesn't Have to Go to Waste
This is perhaps the biggest reason to try an additional advertising network.
Imagine you have:
1,000 visitors a day
5,000 visitors a day
10,000 visitors a day
or even a smaller but highly engaged audience
You've already done the hard part: you attracted the visitors.
The next question is what happens to that traffic after people arrive.
Instead of allowing every visitor to leave without producing any advertising value, you can test a monetization platform and measure the results.
AdOperator provides reporting so publishers can evaluate the performance of their traffic. The company says reports can update frequently and recommends allowing sufficient traffic through a SmartLink before judging performance.
The important word here is test.
Don't assume that every visitor will produce the same amount of revenue. Traffic quality, country, device, audience behavior and advertising demand can all affect performance.
But testing is better than leaving potentially monetizable traffic completely unused.
You Can Start Without Building a Complicated Advertising System
Another advantage is simplicity.
According to AdOperator, publishers can create a website/source, create a zone and generate a SmartLink from the publisher dashboard.
For publishers who aren't developers, that matters.
You shouldn't have to build an advertising platform yourself just to begin experimenting with website monetization.
What About Payouts?
AdOperator currently states that publisher payments can be requested daily and that its publisher page lists a $30 minimum payout threshold.
Payment methods are handled through the publisher account, so publishers should check the currently available options for their particular account and location before relying on a specific method.
Don't Expect a Magic Income Number
This is important.
No legitimate advertising platform can guarantee that every website will make a particular amount of money.
A website receiving predominantly low-value traffic may generate very different results from a website receiving substantial traffic from high-demand advertising markets.
AdOperator itself says it cannot promise a fixed CPM or CPC before seeing the publisher's traffic and that earnings depend on the quality of traffic.
So don't join expecting "$100 a day" or any other guaranteed figure.
Join because you have traffic that you want to test and monetize.
You Can Test Before Making Big Changes
You don't have to rebuild your website.
You don't have to create thousands of new articles.
You don't have to abandon your existing traffic sources.
Start with one monetization method, monitor your statistics and see how your actual audience performs.
If the results are useful, expand.
If a particular format doesn't suit your audience, test another.
That's a much more sensible approach than assuming every advertising network will perform identically.
Your Traffic Has Value
If you've been frustrated because your website has visitors but your advertising applications haven't worked out, don't automatically conclude that your traffic is worthless.
Sometimes the problem is simply finding the right monetization partner for your particular website, traffic source and audience.
AdOperator gives publishers another option to test.
You already invested the time to create the content.
You already worked to attract the audience.
Now give that traffic an opportunity to generate revenue.
Ready to Test AdOperator?
If you're a website owner, blogger, content creator or publisher with traffic that isn't currently earning advertising revenue, you can create a publisher account and test AdOperator for yourself.
Join AdOperator here:
Register as an AdOperator Publisher
Start with your existing traffic, test the available monetization options and let your own statistics tell you whether the platform works for your audience.
Don't let valuable website traffic remain completely unmonetized simply because one advertising network said no.
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