How Agencies Can Create an Additional Revenue Stream by Referring Businesses to MSpace

 

Agencies spend a great deal of time building relationships with businesses.

A digital marketing agency may manage a company's social media.

A web agency may build and maintain its website.

A branding agency may create its identity.

An IT agency may manage its technology.

A marketing agency may help generate leads.

A business consultancy may help improve operations.

In all these cases, the agency is already close to the business decision-makers.

That relationship can create another opportunity that many agencies overlook: referral revenue.

Instead of limiting the relationship to the services your agency directly provides, you can identify additional technology needs within your client base and connect those businesses with appropriate service providers.

One provider worth exploring is MSpace.

MSpace offers business communication and technology services including Bulk SMS, WhatsApp Business, Bulk Email, USSD, Short Code, M-Pesa Integration, Survey, Service Desk and APIs. Its developer platform also supports SMS, WhatsApp and USSD integrations.

For agencies, this creates a simple proposition:

Find a genuine client need, recommend an appropriate MSpace service and earn an affiliate commission when the referred business becomes an approved customer.

What Makes Agencies Good MSpace Affiliates?

Agencies already have something that ordinary affiliate marketers may struggle to obtain: access to businesses.

Think about the number of businesses an agency may interact with over the course of a year.

A digital agency could have:

• 20 website clients

• 15 social media clients

• 10 advertising clients

• 5 e-commerce clients

• Several businesses requesting consultations

Those businesses may have additional communication requirements.

The agency doesn't necessarily need to sell another service itself.

It can identify the need and make a referral.

This is particularly useful because MSpace's affiliate program specifically allows agencies and business consultants to participate. The current program advertises a 7% commission on confirmed, approved sales.

What Is the MSpace Affiliate Opportunity?

The MSpace Affiliate Program allows partners to refer new businesses to MSpace.

According to the current affiliate program:

• The standard commission is 7% of a confirmed, approved sale.

• Affiliates receive a unique referral link.

• The referral cookie lasts 30 days.

• Referrals can be promoted through social media, email, blogs, WhatsApp and word of mouth.

• The minimum payout threshold is KES 500.

• Approved payouts can be requested through M-Pesa or bank transfer.

• Existing MSpace customers cannot be attributed as new affiliate referrals.

This is important for agencies because the model doesn't require you to build another product.

Your agency can continue doing what it already does while adding a referral opportunity to relevant client conversations.

The Key Is Not to "Sell MSpace"

The biggest mistake an agency could make is turning every client interaction into an affiliate pitch.

That can damage the agency-client relationship.

Instead, think about business problems.

If a client says:

"We have hundreds of customers and our staff manually sends them reminders."

That is a problem worth discussing.

If another client says:

"We receive leads from our website but our sales team doesn't follow up quickly."

That is a problem worth exploring.

If another says:

"We want customers to receive automatic payment notifications."

Again, there may be a technology requirement.

The affiliate opportunity comes naturally after the problem has been identified.

1. Digital Marketing Agencies Can Refer Businesses That Need Bulk SMS

Digital marketing agencies work with businesses that constantly need customer engagement.

A marketing agency may already manage:

• Facebook campaigns

• Instagram campaigns

• Google advertising

• Email marketing

• Content marketing

• Lead-generation campaigns

• Customer databases

But what happens after the agency generates the lead?

The business may need another communication channel to follow up.

MSpace Bulk SMS supports branded sender IDs, scheduling, personalization and delivery reporting.

That creates potential opportunities with businesses that need to communicate with large customer groups.

Potential clients include:

• Retailers

• Schools

• Real estate companies

• Hotels

• Clinics

• SACCOs

• E-commerce companies

• Event businesses

• Professional firms

• Logistics companies

Instead of saying:

"Buy Bulk SMS."

The agency can ask:

"How are you currently following up with the people responding to your campaigns?"

That question can uncover a genuine need.

2. Social Media Agencies Can Add WhatsApp to the Conversation

Many businesses use social media to generate conversations.

A customer sees an advertisement.

They click.

They ask a question.

They request information.

They place an order.

They need support.

WhatsApp can become part of that customer journey.

MSpace provides WhatsApp Business capabilities and a WhatsApp Business API that supports text, approved templates, media and delivery-status functionality.

A social media agency can therefore ask clients:

"How are you managing the conversations that come from your campaigns?"

If the client has a large volume of customer interactions, there may be an opportunity to discuss a more structured WhatsApp solution.

3. Web Agencies Can Identify Communication Gaps

A website is often the centre of a business's online presence.

But websites generate actions.

Visitors submit forms.

Customers request quotations.

People register.

Customers make bookings.

Buyers place orders.

Leads request information.

What happens next?

This is where agencies can uncover opportunities.

For example:

Website form submitted

↓

Business receives lead

↓

Customer receives acknowledgement

↓

Sales team receives notification

↓

Follow-up begins

A developer can potentially integrate messaging into the business workflow using MSpace APIs.

MSpace's current API documentation provides SMS integration and WhatsApp API capabilities for developers.

The agency can therefore introduce communication automation as part of the client's broader digital strategy.

4. E-Commerce Agencies Can Refer Customer Notification Solutions

E-commerce agencies work with businesses that have frequent customer interactions.

A typical customer journey might look like:

1. Customer visits the store.

2. Customer places an order.

3. Payment is made.

4. Order is processed.

5. Product is dispatched.

6. Delivery takes place.

7. Customer receives support.

Communication may be required at several points.

An agency managing an online store can ask:

"How do customers receive updates after placing an order?"

If the answer is "someone manually calls or messages them," there may be an opportunity to discuss automated communication.

5. Agencies Working With Real Estate Businesses Can Find Multiple Opportunities

Real estate companies are another potential market.

An agency might build a real estate website, manage its advertising and generate property leads.

But the client's sales team still has to follow up.

Potential communication requirements include:

• New-lead notifications

• Viewing reminders

• Property announcements

• New listing alerts

• Promotional campaigns

• Customer follow-up

The agency can identify the communication gap and recommend an appropriate solution.

This is particularly powerful because the agency is already responsible for helping the real estate client generate leads.

The natural next question is:

"What happens to the lead after we generate it?"

6. Agencies Serving Schools Can Identify Communication Needs

Education clients can have substantial communication requirements.

A school may need to communicate with parents about:

• Fee reminders

• Examination dates

• School events

• Meetings

• Transport

• Emergency notices

• General announcements

If your agency already provides website, branding, marketing or technology services to schools, communication can become another part of the conversation.

The agency does not have to become a messaging provider.

It can introduce the school to MSpace where appropriate.

7. Agencies Working With Hotels Can Refer Communication Solutions

Hotels and hospitality businesses communicate with customers before, during and after their visits.

They may need:

• Booking confirmations

• Reservation updates

• Customer notifications

• Promotions

• Loyalty communications

• Event announcements

• Follow-up messages

An agency already handling the hotel's website, social media or advertising can identify these communication requirements.

MSpace offers SMS and WhatsApp Business solutions that may be relevant depending on the client's use case.

8. Agencies Serving SACCOs and Financial Organisations Can Look at USSD

Some businesses need more than messaging.

They may need interactive services that customers can access from a phone.

USSD can be relevant in situations where customers need menu-driven access without relying on a smartphone application or mobile data.

MSpace's USSD API allows applications to connect to USSD services using callback URLs, while MSpace also offers shared and dedicated USSD options.

Potential agency clients include:

• SACCOs

• Membership organisations

• Financial organisations

• Service businesses

• Survey organisations

• Customer-service operations

If your agency works with organisations in these sectors, USSD is worth adding to your list of questions.

9. Agencies Can Identify M-Pesa Integration Opportunities

Payment technology is another area where an agency may uncover referral opportunities.

An e-commerce agency may have a client that wants automated payment processing.

A software agency may have a client building a platform that accepts M-Pesa payments.

A business consultancy may work with an organisation that wants better payment reconciliation.

MSpace currently offers M-Pesa integration, including C2B functionality, with API-based integration.

An agency can therefore ask:

"How are payments currently connected to your system?"

If the business is looking for integration, the agency can introduce the appropriate solution.

10. Don't Ignore Bulk Email

Agencies often focus heavily on social media and SMS while overlooking email.

But some businesses need structured email communication for:

• Customer newsletters

• Business announcements

• Promotions

• Updates

• Customer retention

• Large mailing lists

MSpace includes Bulk Email among its communication services and also provides email API capabilities.

This gives agencies another potential solution to consider when reviewing a client's communication strategy.

11. Turn Client Audits Into Referral Opportunities

Many agencies conduct regular client reviews.

For example:

Marketing audit

You review:

• Leads

• Conversion

• Customer retention

• Campaign performance

Then ask:

"How does the business follow up with leads after they respond?"

Website audit

You review:

• Forms

• User journeys

• Conversions

• Customer experience

Then ask:

"What happens after someone submits this form?"

Technology audit

You review:

• Systems

• APIs

• Payment processing

• Customer communication

Then ask:

"Which parts of this process are still manual?"

Each audit can uncover potential technology needs.

12. Build an MSpace Referral Checklist

Your agency can create a simple checklist for account managers.

Whenever a client is reviewed, ask:

Communication

• Does the business send bulk SMS?

• Does it use branded sender IDs?

• Does it need automated notifications?

WhatsApp

• Does the business receive many WhatsApp enquiries?

• Does it need structured customer communication?

• Does it require WhatsApp API functionality?

Automation

• Are customer updates still being sent manually?

• Can messages be triggered by business events?

Payments

• Does the business collect M-Pesa payments?

• Does it need system integration?

USSD

• Does the business need customers to access services through a phone menu?

Email

• Does it communicate with a large email database?

Integration

• Does its software need SMS, WhatsApp or USSD capabilities?

If the answer to one or more questions is yes, investigate whether an MSpace solution fits.

13. Create Packages Around Business Outcomes

Agencies can also position referrals around outcomes rather than technical products.

Instead of:

"Here is an SMS service."

Say:

"Let's improve the way your business follows up with customers."

Then identify whether SMS, WhatsApp, email or another communication channel is appropriate.

Instead of:

"Here is a USSD service."

Say:

"Let's examine whether customers could access this service through their phones without installing an app."

Instead of:

"Here is an M-Pesa API."

Say:

"Let's examine how your payment process could connect to your business system."

The product becomes the solution to a business problem.

14. One Client Can Produce Multiple Referral Opportunities

Suppose your agency manages a company's digital marketing.

Initially, the client needs Bulk SMS.

Later, it needs WhatsApp Business.

Then the company launches an online platform and needs API integration.

Later, it needs payment integration.

The agency has remained the same.

The client's technology requirements have simply evolved.

This is why agencies should periodically review existing clients rather than treating a referral as a one-time event.

15. Use Your Account Managers as Opportunity Spotters

If you operate an agency with several employees, you don't have to personally identify every opportunity.

Train your:

• Account managers

• Salespeople

• Project managers

• Developers

• Digital marketers

• Customer-support staff

to listen for specific phrases.

For example:

"We send this manually."

"We have too many customers to call."

"Our customers keep asking for updates."

"We want a WhatsApp solution."

"Can we automate this?"

"Can this connect to M-Pesa?"

"We need a USSD service."

Those statements should trigger an internal referral opportunity.

16. Create a Simple Internal Referral Process

Your agency could use a simple process:

Stage 1 — Identify

An employee notices a potential business need.

Stage 2 — Qualify

The agency determines whether MSpace could reasonably address it.

Stage 3 — Introduce

The client is told about the relevant solution.

Stage 4 — Refer

The agency shares its unique affiliate link.

Stage 5 — Track

The referral is monitored through the affiliate dashboard.

Stage 6 — Earn

If the new client makes an approved purchase, the agency receives the applicable commission.

MSpace says affiliate referrals are tracked through its system, and the affiliate earns 7% after the referred client becomes a paying client and the sale is approved.

17. What Could the Additional Revenue Look Like?

MSpace currently gives examples of its 7% commission structure.

For example:

Example Sale	7% Commission
KES 5,000 Bulk SMS package	KES 350
KES 15,000 WhatsApp Business API	KES 1,050
KES 20,000 M-Pesa Integration	KES 1,400
KES 36,000 USSD package	KES 2,520
KES 100,000+ Enterprise Bundle	KES 7,000+

These are the examples currently displayed by MSpace and are not guarantees of what every referral will purchase or earn.

The significance for an agency is scale.

An agency may have dozens or hundreds of business relationships.

It doesn't need every client to become an MSpace customer.

It needs to identify the clients for whom there is a genuine fit.

18. You Don't Have to Become a Technology Reseller

This is an important distinction.

An agency doesn't necessarily have to:

• Hire another sales team

• Build an SMS platform

• Create a USSD infrastructure

• Become a telecom operator

• Develop its own WhatsApp API

• Build a payment gateway

The affiliate model allows the agency to make the introduction.

That means the agency can maintain its existing business model while creating another potential revenue channel.

19. Protect Your Agency's Reputation

Your agency's reputation is more valuable than a single commission.

Therefore, don't recommend MSpace—or any other service—simply because it offers an affiliate commission.

Recommend it when the solution is relevant to the client's needs.

Do not make unsupported promises about results.

Do not misrepresent MSpace's services.

Do not pretend to be MSpace.

Do not spam your client database.

Do not use artificial traffic or cookie stuffing.

MSpace's affiliate terms specifically prohibit spam, cookie stuffing, bot traffic, impersonation, false or exaggerated claims and self-referrals.

The terms also restrict referrals involving certain categories, including political organisations and election campaigns, gambling-related businesses, adult-content providers, illegal businesses, pyramid/Ponzi schemes, hate groups and spam vendors.

20. How to Introduce MSpace to a Client

You don't need an aggressive sales pitch.

Try starting with a business question.

For example:

"How are you currently handling customer notifications?"

Or:

"Can your system automatically notify customers when something happens?"

Or:

"How does your sales team follow up with leads after they come through your campaigns?"

Or:

"How are your M-Pesa payments connected to your business system?"

If the client has a problem, then you can introduce the relevant solution.

This approach keeps the conversation focused on the client's business rather than your commission.

21. Start With Your Existing Client Database

You don't need to begin with cold outreach.

Take your existing client list and divide it into categories.

Group 1: Marketing clients

Look for SMS, WhatsApp and email opportunities.

Group 2: Web clients

Look for messaging, APIs and automation opportunities.

Group 3: E-commerce clients

Look for customer notifications and payment integration.

Group 4: Technology clients

Look for SMS, WhatsApp, USSD and API requirements.

Group 5: Professional services

Look for customer reminders and bulk communication.

Group 6: Schools and organisations

Look for mass communication and notification requirements.

Then contact the clients where the opportunity is most obvious.

22. Join the MSpace Affiliate Program

For an agency, the attractive part of this model is that the referral activity can fit alongside your existing business.

You are already talking to businesses.

You are already identifying problems.

You are already recommending solutions.

You can simply add MSpace to your list of potential solutions when appropriate.

The current MSpace affiliate program offers a 7% commission on confirmed and approved sales, a 30-day referral cookie and a minimum payout threshold of KES 500. MSpace says approved payouts can be made through M-Pesa or bank transfer within 3–5 business days.

Become an MSpace Affiliate

Join here:

https://mspace.co.ke/affiliate?join=C3D8071C4D

After joining, you can use your unique referral link when referring eligible new businesses.

Conclusion

Agencies don't have to limit their revenue to the services they directly deliver.

If you already have relationships with businesses, you have access to potential clients for many other business solutions.

A marketing agency may identify a Bulk SMS opportunity.

A social media agency may identify a WhatsApp opportunity.

A web agency may identify an API opportunity.

An e-commerce agency may identify a payment or notification opportunity.

An IT agency may identify an SMS, USSD or integration opportunity.

A consultancy may identify a communication automation opportunity.

The important principle is simple:

Don't look at your client only as someone who buys your agency's service. Look at the wider business problems you can help them solve.

When there is a genuine fit, MSpace gives agencies a way to make a referral and potentially earn commission from the resulting approved sale.

You don't have to build the infrastructure yourself.

You don't have to abandon your agency's core business.

You simply need to recognise the opportunity, make the introduction and use your affiliate link.

Join the MSpace Affiliate Program:

https://mspace.co.ke/affiliate?join=C3D8071C4D