Business consultants are constantly looking for ways to help their clients operate more efficiently, communicate better with customers, generate more leads and automate repetitive processes.
But there is another opportunity many consultants overlook.
Every time a client tells you that they are struggling with customer communication, sending reminders manually, collecting information, following up with leads, accepting payments, sending notifications or reaching large groups of customers, there may be a technology solution that can solve the problem.
One such option is MSpace.
MSpace provides business communication and technology services including Bulk SMS, WhatsApp Business, Bulk Email, USSD, Short Code, M-Pesa Integration, Survey, Service Desk, APIs and other messaging solutions. MSpace says it serves more than 5,000 businesses.
For business consultants, this creates a potentially useful referral opportunity.
Instead of simply telling a client where to find a communication solution, a consultant can become an MSpace affiliate, receive a unique referral link and earn commission when a new referred client completes an approved purchase.
What Is the MSpace Affiliate Program?
The MSpace Affiliate Program allows individuals and professionals to refer new businesses to MSpace.
The current standard commission is 7% of the confirmed and approved sale value.
The program also provides a 30-day referral cookie, meaning a person who clicks your referral link can still be attributed to you if they sign up within the applicable 30-day window. MSpace states that the minimum withdrawal threshold is KES 500 and that approved payouts are processed through M-Pesa or bank transfer within 3–5 business days.
The important point for consultants is that you do not necessarily need to develop your own SMS platform, USSD system, WhatsApp API or payment integration.
You can identify the business problem, introduce the appropriate MSpace solution and refer the client.
Your role is therefore closely aligned with what you may already be doing as a consultant: identifying problems and connecting businesses with appropriate solutions.
Why Business Consultants Are Well Positioned to Find MSpace Clients
A consultant may interact with several businesses every week.
You might work with:
Small business owners
Startups
Schools
Real estate companies
SACCOs
Clinics
Hotels
Restaurants
E-commerce businesses
Logistics companies
NGOs
Professional firms
Retailers
Financial organisations
Marketing agencies
Technology companies
Service businesses
Many of these organisations have communication problems.
The opportunity is to stop thinking about MSpace as simply a product to advertise and start thinking about it as a solution you can introduce when a client has a relevant problem.
For example, suppose a consultant is helping a school improve its administration.
The school may need a better way to send parents fee reminders, examination announcements, school event notices and emergency communications.
Instead of treating communication as someone else's problem, the consultant can recommend an appropriate MSpace solution.
That same principle can apply across many industries.
1. Listen for Communication Problems During Consulting Meetings
The easiest way to find MSpace prospects is not necessarily to search for strangers.
Start with the businesses you already advise.
Pay attention when clients say things such as:
"We spend too much time calling customers."
"Our customers don't receive our updates on time."
"We need to send messages to thousands of people."
"Our sales team isn't following up with leads."
"We want to automate our notifications."
"Can we send customers payment confirmations?"
"We need a USSD service."
"We want to integrate M-Pesa into our system."
"Can our system automatically send SMS?"
These statements can indicate a potential MSpace opportunity.
The consultant's job is to ask additional questions and understand the actual requirement.
2. Match the Business Problem to the Appropriate MSpace Service
A strong affiliate does not simply send the same link to everyone.
Instead, identify what the business is trying to accomplish.
Bulk SMS
A company that needs to communicate with a large customer database may be interested in Bulk SMS.
MSpace supports branded sender IDs and bulk messaging, including local and international SMS.
Potential clients include:
Schools
SACCOs
Retail businesses
Real estate companies
Clinics
Restaurants
Hotels
Logistics companies
Event organisers
Professional service providers
WhatsApp Business
Businesses that rely heavily on WhatsApp for customer communication may need a more structured business communication solution.
MSpace provides WhatsApp Business API functionality, including text messages, approved templates, media and delivery-status capabilities.
This can be relevant to businesses handling:
Customer enquiries
Notifications
Marketing
Support
Orders
Bookings
Follow-ups
USSD
USSD can be particularly interesting when a business needs customers to access a service without requiring a smartphone application.
MSpace provides shared and dedicated USSD options, with applications including interactive menus and customer transactions.
Potential prospects include:
SACCOs
Financial organisations
Membership organisations
Service providers
Survey companies
Businesses serving customers with basic phones
M-Pesa Integration
A consultant working with businesses that collect payments may encounter businesses struggling with payment reconciliation or system integration.
MSpace currently offers MSpacePESA for direct M-Pesa integration, including C2B functionality and API access.
This creates an opportunity to refer businesses that need technology assistance around payment workflows.
Bulk Email
Some businesses need to communicate through email rather than SMS.
A consultant helping a company with customer retention, newsletters or large-scale email communication can investigate MSpace's Bulk Email options.
APIs
Technology consultants, software developers and digital consultants can look beyond basic messaging.
MSpace provides APIs for services including SMS and WhatsApp, allowing businesses to integrate communication into their own systems.
This can create particularly interesting referral opportunities for consultants working with software-based businesses.
3. Look at Your Existing Client List
You may already have potential MSpace clients sitting in your contacts.
Go through businesses you have worked with during the past year.
Create a simple spreadsheet with columns such as:
| Business | Industry | Problem | Possible MSpace Solution | Contacted? |
|---|---|---|---|---|
| ABC School | Education | Parent communication | Bulk SMS | No |
| XYZ Realtors | Real Estate | Lead follow-up | SMS/WhatsApp | No |
| ABC SACCO | Finance | Member notifications | SMS/USSD | No |
| Retail Store | Retail | Customer promotions | SMS/WhatsApp | No |
| Logistics Firm | Logistics | Delivery updates | SMS/API | No |
This turns affiliate marketing into a structured prospecting exercise.
Instead of waiting for someone to click your link, you actively identify businesses that have a reason to investigate the service.
4. Ask Better Consulting Questions
Your normal consulting questions can uncover MSpace opportunities.
For example:
Customer communication
"How do you currently notify customers about important updates?"
Lead follow-up
"How does your team follow up with leads after the first enquiry?"
Customer retention
"How do you keep previous customers informed about new offers?"
Payment communication
"How are customers notified when their payments are received?"
Automation
"Which customer communication tasks are still being done manually?"
Large databases
"How many customers do you typically need to communicate with at once?"
Technology
"Does your current software automatically send SMS or WhatsApp notifications?"
These questions turn a normal consulting conversation into a discovery process.
5. Approach Businesses Through Your Professional Network
Business consultants often have something ordinary affiliates don't have: access to decision-makers.
You may already know:
CEOs
Directors
School administrators
Operations managers
Marketing managers
IT managers
Finance managers
Business owners
Entrepreneurs
NGO managers
Sales managers
Instead of sending everyone a generic affiliate advertisement, start a business conversation.
For example:
"I've noticed that many businesses are automating their customer communication through SMS, WhatsApp and APIs. How are you currently handling customer notifications?"
That question can produce a much better conversation than:
"Click my affiliate link and buy Bulk SMS."
The first approach starts with the client's business.
6. Use Your Consulting Reports to Identify Opportunities
Suppose you provide a business with a digital transformation report.
Your report might identify:
Slow customer follow-up
Poor communication
Manual reminders
Inefficient payment reconciliation
Lack of automation
Weak customer retention
Poor lead management
You can then recommend communication technology as part of the solution.
This makes the referral more relevant because it is connected to an actual business recommendation.
7. Target Businesses That Have Repetitive Communication
One of the strongest indicators of a potential MSpace customer is repetitive communication.
Imagine a business that sends the same type of message hundreds or thousands of times every month.
Examples include:
Schools
Fee reminders, parent announcements, examination notices and school events.
Real estate
Viewing reminders, property announcements, new listings and lead follow-up.
SACCOs
Meeting reminders, contribution notifications and member communication.
Hotels
Booking confirmations, customer notifications and promotions.
Logistics companies
Delivery updates and customer notifications.
E-commerce
Order updates, dispatch notifications and customer communication.
Healthcare organisations
Appointment-related communications and administrative notifications, subject to appropriate privacy and consent requirements.
The more repetitive the communication, the more likely automation may be worth discussing.
8. Work With Web Developers and IT Professionals
A business consultant does not have to find every MSpace client directly.
You can also identify professionals who already build systems for businesses.
For example:
Web developers
Software developers
IT consultants
Digital agencies
System integrators
WordPress developers
E-commerce developers
A developer might build a website or application for a business and discover that the client also needs SMS notifications.
MSpace provides APIs for integrating messaging into applications, making this a potential referral opportunity.
This means one professional relationship can potentially expose you to multiple businesses.
9. Partner With Other Consultants
You can also build referral relationships with professionals who serve businesses in different areas.
Consider connecting with:
Accountants
HR consultants
Marketing consultants
Business coaches
Branding agencies
Digital marketers
Procurement consultants
IT consultants
Management consultants
Training consultants
Suppose an HR consultant works with 30 companies.
Some of those companies may need employee communication systems.
A marketing consultant may work with businesses that need promotional messaging.
An IT consultant may work with companies that need APIs.
A business coach may work with entrepreneurs who need better customer communication.
The key is to build relationships with professionals who have access to businesses with relevant problems.
10. Create Industry-Specific Recommendations
Instead of marketing "MSpace services" as one large category, create specific recommendations.
For example:
For schools:
"How Your School Can Improve Parent Communication"
For real estate:
"How Real Estate Companies Can Automate Lead Follow-Up"
For SACCOs:
"How SACCOs Can Improve Member Communication"
For e-commerce:
"How Online Stores Can Automate Customer Notifications"
For logistics:
"How Logistics Companies Can Send Automated Delivery Updates"
Each piece of content attracts a different type of prospect.
You can then introduce the appropriate MSpace service.
11. Use LinkedIn as a Prospecting Tool
Business consultants can use LinkedIn to identify decision-makers.
Search for people with titles such as:
Managing Director
CEO
Operations Manager
Marketing Manager
IT Manager
School Administrator
Business Development Manager
Customer Experience Manager
Digital Transformation Manager
Do not immediately spam them with a referral link.
First identify their industry and likely business needs.
Then start a genuine business conversation.
If communication automation is relevant, you can introduce the appropriate MSpace solution and your referral link.
12. Use WhatsApp Carefully
WhatsApp can be highly effective because consultants often already have professional contacts there.
However, MSpace's affiliate terms prohibit spam and unsolicited promotional communications. Commercial messages must comply with applicable data-protection and communications rules.
Therefore, avoid copying hundreds of numbers and sending the same promotional message to everyone.
Instead, communicate with people who have an appropriate relationship with you and where the conversation is relevant.
13. Turn Consulting Recommendations Into Referral Opportunities
Consider a consultant who tells a client:
"Your company should automate its customer notifications."
That recommendation normally ends there.
An affiliate can take the next step:
Identify the communication problem.
Explain the possible solution.
Introduce MSpace.
Send the consultant's unique referral link.
Help the client understand which service may fit.
Allow MSpace to handle the sales process.
Track the referral through the affiliate dashboard.
According to MSpace's affiliate terms, referrals progress through stages such as New Lead, Demo Requested, Demo Done, Negotiating and Won, with commission credited after the sale is confirmed and approved.
How Much Can a Business Consultant Earn?
The current standard MSpace affiliate commission is 7% of a confirmed, approved sale.
For example, MSpace currently illustrates potential commissions such as:
KES 5,000 Bulk SMS package → KES 350 commission
KES 15,000 WhatsApp Business API package → KES 1,050 commission
KES 20,000 M-Pesa Integration package → KES 1,400 commission
KES 36,000 USSD package → KES 2,520 commission
KES 100,000+ enterprise bundle → KES 7,000+ commission
These are examples based on the package values displayed by MSpace; actual commission depends on the confirmed and approved sale.
That means a consultant doesn't necessarily need hundreds of referrals.
The more important objective is finding businesses with genuine needs and relevant purchasing potential.
A Simple Weekly MSpace Prospecting System for Consultants
You can make this part of your normal consulting routine.
Monday: Find prospects
Identify 10 businesses in your professional network.
Tuesday: Identify problems
Research what communication challenges each business may have.
Wednesday: Start conversations
Contact five businesses and ask questions about their current communication systems.
Thursday: Make recommendations
Where there is a genuine need, introduce an appropriate MSpace solution.
Friday: Follow up
Follow up with prospects who expressed interest and send your referral link where appropriate.
If you consistently identify five to ten relevant prospects every week, you can build a much larger pipeline over time.
What Makes a Good MSpace Prospect?
Look for businesses that:
Have many customers
Send frequent notifications
Have a large contact database
Need customer follow-up
Have repetitive communication tasks
Want to automate processes
Need SMS integration
Use WhatsApp extensively for business
Need USSD functionality
Need payment integration
Have developers or software systems
Run marketing campaigns
Need customer support workflows
The strongest prospects are businesses with an obvious business problem that MSpace can potentially address.
What Consultants Should NOT Do
Affiliate marketing should not damage your professional reputation.
Do not:
Send unsolicited spam
Make unrealistic income promises
Claim MSpace guarantees business growth
Misrepresent pricing
Pretend to be an MSpace employee
Create fake MSpace websites
Use bots or artificial traffic
Refer existing MSpace customers expecting commission
Stuff cookies
Make exaggerated claims about the services
MSpace's affiliate terms specifically prohibit spam, misleading claims, artificial traffic, impersonation, cookie stuffing and other forms of referral abuse.
The affiliate program also excludes certain categories, including political organisations and election campaigns, gaming/lottery/betting businesses, adult-content providers, illegal businesses, pyramid/Ponzi schemes, hate groups and spam vendors.
How to Become an MSpace Affiliate
If you are already a business consultant, joining the program can add another potential revenue stream to your existing professional network.
The process is straightforward:
Register for the MSpace affiliate program.
Receive your unique referral link after approval.
Identify businesses that have relevant communication needs.
Introduce the appropriate MSpace service.
Share your referral link.
Track your referrals.
Earn commission when an eligible referral becomes a confirmed and approved customer.
MSpace says affiliate registration is free and provides a unique referral link.
Join the MSpace Affiliate Program
If you are a business consultant who regularly interacts with business owners, entrepreneurs, organisations or decision-makers, you already have an asset that many affiliate marketers have to spend years building: business relationships.
You don't need to become a full-time salesperson.
You can simply learn the MSpace services, recognise relevant client problems and introduce businesses to solutions when there is a genuine fit.
Join the MSpace Affiliate Program here:
https://mspace.co.ke/affiliate?join=C3D8071C4D
Once you join, you can use your unique affiliate link when referring eligible new clients.
Final Thought
The best business consultants are already trained to do something that is extremely valuable in affiliate marketing: identify problems.
A company struggling with customer follow-up may need Bulk SMS.
A business relying heavily on WhatsApp may need WhatsApp Business tools.
A company requiring application-based messaging may need an API.
A business collecting payments may need M-Pesa integration.
An organisation serving customers through mobile menus may need USSD.
The opportunity is therefore not to "sell a link."
It is to recognise a business problem, recommend an appropriate solution and connect the client with a provider that can help.
For consultants who already have a network of businesses, that can turn ordinary professional conversations into an additional source of affiliate commissions.
Join the MSpace Affiliate Program:

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