How Web Designers Can Make Money After Delivering a Client's Website

 

A website project often has a clear beginning and end.

A business contacts you. You discuss the project. You design the website. You make revisions. You connect the domain. You publish the site. You hand over the finished product.

Then the client disappears from your business pipeline until they need another website change.

But what if delivering a website could open the door to another income opportunity?

If you are a web designer or web developer who works with businesses, you are already in a powerful position. You have something many affiliate marketers spend years trying to build: direct relationships with business owners and decision-makers.

Your website clients may operate restaurants, schools, real estate companies, online stores, clinics, hotels, professional firms, SACCOs, logistics companies and other businesses that communicate with customers every day.

Those businesses may need more than a website.

They may need Bulk SMS, WhatsApp Business communication, email campaigns, USSD services, payment integrations, APIs, customer notifications and other digital communication tools.

That creates an opportunity for web professionals to become referral partners for MSpace.

The MSpace Affiliate Program currently offers a 7% default commission on confirmed and approved sales from new clients referred by affiliates, with a 30-day referral tracking window. The program also allows promotion through channels such as websites, social media, email, WhatsApp and word of mouth.

The important point is this:

You do not have to create another product yourself. You can identify a genuine client need, introduce the appropriate MSpace solution and potentially earn a commission when the referral becomes an approved paying client.

Your Website Client May Be Worth More Than One Project

Imagine you have just completed a website for a restaurant.

Your normal transaction might look like this:

Website → Payment → Project completed.

But the restaurant may also need:

• SMS promotions

• customer notifications

• WhatsApp communication

• reservation confirmations

• promotional campaigns

• email marketing

• customer surveys

• payment integration

• automated notifications

• customer support tools

The website is only one part of the restaurant's digital infrastructure.

The same principle applies to almost every business website you build.

A real estate company may need SMS alerts for property leads.

An online shop may need order notifications.

A school may need communication with parents.

A SACCO may need USSD and customer notifications.

A professional services firm may need appointment reminders.

A logistics company may need automated delivery updates.

Once you start looking at your clients this way, your website project becomes more than a one-off transaction.

It becomes the beginning of a longer business relationship.

Why Web Designers Are Natural MSpace Affiliates

Web designers already understand how businesses operate online.

You are often among the first technology professionals a small or medium-sized business trusts.

During a website project, clients may tell you things such as:

"We want customers to contact us through WhatsApp."

"We need people to know when their orders are ready."

"We want to send promotions to our customers."

"We need an SMS notification whenever someone makes a payment."

"We want customers to register through their phones."

"We need to communicate with hundreds of customers."

These conversations can reveal opportunities.

Instead of simply saying, "That's outside the website project," you can identify whether another digital solution could help.

MSpace currently provides services including Bulk SMS, WhatsApp Business, Bulk Email, USSD, Short Code, M-Pesa Integration, Survey, Service Desk and other communication-related solutions.

That means a web designer can potentially become a bridge between a business problem and a relevant technology solution.

The Smartest Time to Identify Opportunities Is During the Website Project

You don't have to wait until the website is finished.

The discovery stage is often the best time.

When discussing the client's website, ask questions such as:

1. How do you currently communicate with customers?

If the answer is phone calls, WhatsApp or manual messaging, there may be room for a more structured communication system.

2. Do you send promotional messages?

If the company regularly announces offers, launches, events or new products, Bulk SMS, WhatsApp or email may be relevant.

3. Do customers need updates after making an order or payment?

This could point toward automated notifications or integrations.

4. Do you need customers to access services without an app?

That may make USSD worth discussing.

5. Do you want your website connected to other systems?

This is particularly relevant for developers because MSpace provides APIs for SMS, USSD and other integrations.

6. How do customers currently make payments?

If the business needs payment integration, MSpace also offers M-Pesa integration solutions.

These questions don't require you to become a salesperson for every MSpace service.

They simply help you understand your client's wider technology requirements.

Example: Turning One Website Client Into a Referral Opportunity

Suppose you build a website for a property company.

During the project, the owner tells you:

"We get many property inquiries, but following up with every lead manually is difficult."

That's a business communication problem.

You could explain that there are communication technologies designed to help businesses manage customer interactions and notifications.

If an MSpace solution is suitable, you can introduce the client through your affiliate referral link.

The important thing is that you are not forcing a product onto the client.

You are responding to an actual business need.

That makes the referral more useful to everyone involved.

Another Example: E-Commerce Website Clients

Consider an online store.

You build the website and integrate its basic shopping functionality.

But the owner wants customers to receive:

• order confirmations

• payment notifications

• delivery updates

• promotional messages

• customer service communication

Now you have a client with communication requirements beyond the website itself.

MSpace's technology stack includes SMS and WhatsApp capabilities, while its developer resources include APIs that can be used to connect messaging functionality with applications.

For a technically capable web developer, this can create an even stronger opportunity.

Instead of simply building the front end of the business, you can help identify the communication layer the business may need.

Web Designers Can Also Refer WhatsApp Solutions

WhatsApp is already part of everyday business communication for many companies.

But businesses with larger customer bases may need more structured systems than simply managing conversations manually.

MSpace offers WhatsApp Business solutions that include features such as templates, media messaging, broadcast functionality and API integration.

This can be relevant to clients such as:

• online stores

• hotels

• restaurants

• property businesses

• schools

• professional services

• customer support teams

• retailers

• service companies

If one of your website clients is struggling to manage customer communication through ordinary WhatsApp conversations, that is a conversation worth having.

Your Developer Skills Can Make the Opportunity Even Bigger

If you are a web developer rather than purely a designer, you may have an additional advantage.

You understand APIs.

You understand databases.

You understand webhooks.

You understand integrations.

You understand how information moves between systems.

MSpace provides developer APIs covering areas including SMS, USSD and WhatsApp, giving technical professionals a potential way to identify integration opportunities for clients.

For example, a client could have an application that needs to send an SMS when:

• an order is placed

• a payment is received

• an appointment is booked

• an account is created

• a transaction is completed

• a customer needs an alert

Instead of searching for a solution after the client asks, you can already know where to direct them.

Don't Stop at the Website Handover

One of the biggest mistakes freelancers make is treating project completion as the end of the relationship.

It doesn't have to be.

After launching a website, you can continue checking in with clients.

Ask:

"Now that your website is live, what other parts of your customer communication would you like to improve?"

That single question can reveal additional opportunities.

The client may need:

• maintenance

• SEO

• digital marketing

• social media management

• email marketing

• SMS

• WhatsApp

• automation

• payment integration

• analytics

• customer support technology

You may provide some of these services yourself.

For the ones you don't provide, relevant affiliate partnerships can create another potential revenue stream.

You Don't Need Thousands of Followers

This is another reason the MSpace affiliate model can be interesting for web designers.

You don't necessarily need a massive social media audience.

Your advantage may be your client list.

Imagine you have worked with:

• 10 businesses

• 25 businesses

• 50 businesses

• 100 businesses

You don't need every client to become a referral.

You only need to identify clients who have a genuine need for the relevant services.

Your professional network can therefore be more valuable than a large but unrelated audience.

Think About Every Client as a Business Ecosystem

When you build a website for a business, don't only look at the website.

Look at the business ecosystem around it.

For example:

Restaurant

Website → WhatsApp → SMS promotions → reservations → customer feedback

School

Website → parent communication → SMS → payment notifications → surveys

Real Estate

Website → property inquiries → lead follow-up → SMS → WhatsApp communication

E-Commerce

Website → orders → payments → SMS notifications → WhatsApp customer service

SACCO

Website → member information → USSD → SMS → payment communication

Professional Services

Website → appointments → reminders → WhatsApp → customer follow-up

The website can be the entry point.

The communication requirements can create additional opportunities.

How to Introduce MSpace Without Sounding Pushy

Affiliate marketing becomes much more effective when it feels like a professional recommendation rather than an advertisement.

Instead of saying:

"Buy this because I want a commission."

Say something like:

"You mentioned that you want to keep customers updated automatically. There are communication solutions that can help with that. I can introduce you to a provider that offers SMS, WhatsApp and other business communication services."

Then provide your referral link.

The client can investigate the service and decide whether it fits their requirements.

This approach protects your professional reputation while making the referral useful.

You Can Add the Referral Conversation to Your Website Workflow

Consider adding a simple step to your client process.

Step 1: Build the website

Complete the project according to the agreed scope.

Step 2: Understand the client's communication needs

Ask what happens after customers visit the website.

Step 3: Identify gaps

Look for manual processes that could potentially be improved.

Step 4: Recommend relevant solutions

If MSpace has a suitable service, introduce the client.

Step 5: Use your affiliate referral link

Send the client through your unique MSpace affiliate link.

Step 6: Continue serving the client

Stay in contact instead of disappearing after the website launch.

That creates a more valuable long-term relationship.

What Could an MSpace Referral Be Worth?

According to MSpace's current affiliate page, the default commission is 7% on confirmed and approved sales. The page gives illustrative examples including KES 350 on a KES 5,000 Bulk SMS package, KES 1,050 on a KES 15,000 WhatsApp Business API package, KES 1,400 on a KES 20,000 M-Pesa integration package and KES 2,520 on a KES 36,000 USSD package. These are examples rather than guaranteed earnings, and commissions are subject to approval after successful onboarding.

That means the opportunity isn't necessarily about finding hundreds of random people.

It can be about identifying the right businesses.

If you already have trusted relationships with business owners, you may have a much easier starting point than someone attempting to build an audience from zero.

Start With Your Existing Client List

You can do this exercise today.

Open your list of previous website clients.

Write down 20 businesses.

Then ask four questions about each one:

1. Do they communicate with many customers?

2. Do they send notifications or promotions?

3. Could they benefit from WhatsApp, SMS, USSD, email or integrations?

4. Would recommending a communication solution genuinely help them?

Don't refer everyone.

Focus on businesses where there is an actual need.

This is a much stronger affiliate strategy than randomly posting a referral link everywhere.

You Can Also Find New Opportunities Through Website Prospects

Your affiliate opportunity doesn't have to begin after you have already completed a website.

It can start while you're prospecting for web design clients.

A business owner who needs a website may also need better customer communication.

A company asking you to build an online store may need automated notifications.

A school asking for a new website may also need a better way to communicate with parents.

A property company asking for a website may need lead follow-up tools.

In other words, the website conversation can reveal other business problems.

That makes web designers particularly well positioned to become business-technology connectors.

Build More Value Into Every Client Relationship

The goal shouldn't be to squeeze another sale out of every customer.

The goal is to become more useful.

If you help a client build a website, understand their digital infrastructure and then point them toward another solution that genuinely addresses a problem, you are providing additional value.

If that referral becomes an approved MSpace sale, the affiliate program can provide an additional income opportunity.

MSpace states that affiliates receive credit for genuinely new clients and that commissions are credited after the sale is confirmed and approved. The program also prohibits spam, cookie stuffing, bot traffic, false claims and self-referrals.

That means the best strategy is simple:

Find a real business need. Make a relevant introduction. Let the client decide.

Become the Web Designer Who Thinks Beyond Websites

A good web designer builds websites.

A smarter business-focused web professional also understands what happens after the website.

Customers need communication.

Businesses need notifications.

Companies need payment integrations.

Organizations need ways to reach customers.

Developers need APIs.

Schools need parent communication.

Retailers need order updates.

Service businesses need follow-up.

That wider perspective can turn a simple website client relationship into a much larger professional network.

And you don't necessarily have to build every solution yourself.

Sometimes your role is simply to connect the right business with the right provider.

Ready to Add MSpace Referrals to Your Web Design Business?

If you already work with businesses, you may already have the network you need to start.

You can join the MSpace Affiliate Program, receive your referral link and introduce relevant new business clients to MSpace services.

The current program states that affiliates can promote through websites, WhatsApp, social media, email and word of mouth, with a 30-day referral tracking window.

Join the MSpace Affiliate Program here:

Join MSpace as an Affiliate

If you are already building websites for businesses, don't think of every project as a single transaction.

Think about the business behind the website.

Think about its customers.

Think about how it communicates.

Think about what happens after someone clicks "Buy," "Book," "Register," "Contact Us" or "Pay."

And when there is a genuine communication need that MSpace can potentially address, make the introduction.

Your next affiliate opportunity may already be sitting in your client list.