Business consultants are paid to see what business owners sometimes cannot see.
A company may be losing customers without understanding why.
A sales team may be spending hours on repetitive follow-ups.
A school may still be communicating with hundreds of parents manually.
An online business may be generating orders but struggling to keep customers updated.
A company may have a website but no effective system for communicating with customers after they submit an inquiry.
A growing organization may have multiple communication channels operating separately.
These are not merely business problems.
They are opportunities to improve systems, efficiency and customer communication.
And for business consultants, there is another opportunity hiding inside these conversations:
referral income.
Instead of simply identifying a problem and giving general advice, a consultant can sometimes connect a client with a technology provider that offers a relevant solution.
One company worth knowing in this space is MSpace.
MSpace provides business communication and technology services including Bulk SMS, WhatsApp Business, Bulk Email, USSD, Short Code, M-Pesa Integration, Survey, Service Desk and other communication solutions.
Its current affiliate program is specifically open to people including business consultants who know businesses that need communication services. The program currently advertises a default 7% commission on confirmed, approved sales, with a 30-day referral cookie and a minimum payout threshold of KES 500.
That means a consultant's existing client relationships can potentially become another income channel.
The key is not to become a salesperson.
The key is to become a better connector.
Consultants Already Have the Hardest Part: Trust
Affiliate marketers often struggle with one thing:
trust.
A stranger can send someone an affiliate link.
But why should that person click it?
Why should they believe the recommendation?
Why should they believe the product is relevant?
A business consultant starts from a different position.
Clients have already trusted the consultant enough to ask for advice.
They may discuss:
Sales problems
Marketing
Customer retention
Operations
Technology
Staffing
Business processes
Growth
Efficiency
Digital transformation
The consultant is already inside the conversation.
That creates a natural environment for referrals.
Suppose a consultant is reviewing the operations of a company and discovers that employees spend several hours every week manually sending customer reminders.
The consultant could simply write:
"Automate this process."
But the consultant could go one step further:
"Here is a platform you can investigate for business communication and automation."
If the business becomes a new MSpace customer through the consultant's referral, the consultant may earn a commission under the affiliate program.
That is a much more natural affiliate model than randomly promoting products.
Your Consulting Work Can Reveal MSpace Opportunities
A consultant's greatest advantage is that they ask questions.
That is exactly what you need to do.
When evaluating a client, ask:
How do you communicate with customers?
How many customers do you contact every month?
How do you send reminders?
How do you notify customers about transactions?
How do you promote new products?
How do customers contact you?
Do you use WhatsApp for customer service?
Do you use SMS?
Do you use email?
Do you have a mobile application?
Does your website connect to your customer communication system?
How are payments handled?
Which tasks are still being done manually?
Every answer can reveal a potential technology requirement.
The Consultant's Opportunity: Turn Problems Into Solutions
Consider a simple example.
A consultant is working with a medical practice.
The business has hundreds of patients.
Staff members manually call patients to remind them about appointments.
The consultant identifies the problem:
Manual appointment reminders consume staff time.
The recommendation could be:
Investigate automated customer communication.
The consultant then introduces the client to a relevant MSpace service.
That is not aggressive selling.
It is consulting.
The consultant identified an inefficiency and connected the client with a potential solution.
The same model can apply to many industries.
Where MSpace Can Fit Into Consulting Conversations
MSpace has a broad range of services, which means consultants can identify different opportunities depending on the client's problem.
Bulk SMS
Bulk SMS can be relevant when businesses need to communicate with large numbers of customers.
Potential use cases include:
Notifications
Promotions
Reminders
Customer updates
Alerts
Campaigns
MSpace currently describes its Bulk SMS service as supporting personalized and branded messaging, scheduled campaigns and delivery reporting.
A consultant working with a business that manually communicates with thousands of customers should at least be aware that this type of technology exists.
WhatsApp Business
Many businesses already have customers communicating with them through WhatsApp.
The question is whether they are using it efficiently.
A consultant may discover that a business:
Receives large numbers of inquiries
Needs structured customer communication
Wants to automate certain interactions
Needs business messaging capabilities
Wants to communicate with customers through WhatsApp
MSpace currently offers WhatsApp Business as part of its business communication portfolio.
This gives consultants another potential recommendation when WhatsApp is central to a client's customer journey.
Bulk Email
Not every customer communication belongs on SMS or WhatsApp.
Some businesses need email for:
Marketing
Customer updates
Notifications
Campaigns
Business communication
MSpace offers Bulk Email as part of its current service portfolio.
A consultant who discovers that a company is manually sending hundreds of emails can identify this as another possible automation opportunity.
USSD
USSD can be particularly interesting for businesses that want customers to interact through mobile phones without relying on a smartphone application.
MSpace describes USSD as a real-time, interactive mobile session that can support menu-based services, mobile-money services, information services and other applications.
Imagine a consultant working with:
A SACCO
A financial organization
A service business
A membership organization
An organization needing mobile self-service
The consultant could ask:
"Would customers benefit from being able to access this service through a simple phone-based menu?"
If yes, USSD could become part of the solution discussion.
M-Pesa Integration
Payment processes are another area where consultants frequently encounter inefficiencies.
A business may have:
Manual payment confirmation
Employees checking payments manually
Customers sending payment screenshots
Systems that don't communicate with payment platforms
Delays between payment and service delivery
MSpace currently offers M-Pesa Integration among its business solutions.
A consultant doesn't need to become the developer.
The consultant can identify the business requirement and connect the client with a provider capable of discussing the technical implementation.
APIs for Technology-Focused Clients
Business consultants increasingly work with companies that have websites, applications and digital platforms.
Those businesses may need their systems to communicate with customers automatically.
For example:
A customer places an order.
The system needs to send a confirmation.
A payment is completed.
The system needs to notify the customer.
A transaction changes status.
The customer needs an alert.
A customer requests information.
The system needs to trigger communication.
These are the kinds of situations where APIs become relevant.
For consultants working with technology businesses, MSpace's developer-oriented communication services can therefore create another referral category.
The important thing is not to pretend to understand technical requirements you don't understand.
Identify the requirement.
Then allow the technical teams to discuss implementation.
Integrated Messaging for Larger Organizations
Some consulting clients have more complex communication requirements.
They may operate across multiple departments and channels.
MSpace currently offers an Integrated Messaging System designed to unify SMS, Email, WhatsApp and USSD within an organization's own infrastructure.
That gives consultants another potential conversation with larger organizations.
For example:
"You currently have separate teams handling SMS, email, WhatsApp and USSD. Could these communication channels be managed through a more integrated system?"
That is a consulting question.
It is not an advertisement.
The Consultant Does Not Need to Know Every MSpace Product
This is important.
You don't need to memorize every feature.
Start with the basic categories.
Customer messaging
Think:
SMS and WhatsApp
Email communication
Think:
Bulk Email
Mobile interactive services
Think:
USSD
Payments
Think:
M-Pesa Integration
Software communication
Think:
APIs
Multi-channel enterprise communication
Think:
Integrated Messaging
When a client presents a problem, you identify which category may be relevant.
Then refer the client to MSpace for the appropriate discussion.
A Consultant's Real Product Is Diagnosis
This is what separates a consultant from a typical affiliate marketer.
A typical affiliate asks:
"How can I get someone to click my link?"
A consultant should ask:
"What is wrong with this business process?"
That difference matters.
Suppose a company says:
"Our employees spend three hours every morning responding to repetitive customer questions."
The consultant doesn't immediately say:
"Buy MSpace."
Instead, investigate.
What questions are customers asking?
Which ones are repetitive?
Which communication channels are involved?
Can some information be automated?
Would SMS help?
Would WhatsApp help?
Would a different workflow help?
Would an integrated communication system help?
Once the requirement is understood, an MSpace referral may become appropriate.
Build MSpace Into Your Consulting Checklist
You can create a simple communication audit for every client.
Customer Communication Audit
Ask:
1. How many customers do you communicate with monthly?
The larger the customer base, the more important communication systems may become.
2. How often do you send messages?
Daily?
Weekly?
Monthly?
Only when something happens?
3. Which channels do you use?
SMS?
WhatsApp?
Email?
Phone?
USSD?
4. Which processes are manual?
Manual reminders?
Manual payment confirmations?
Manual follow-ups?
Manual notifications?
5. Do you send marketing messages?
If so, how?
6. Do customers need to interact with your systems?
Could USSD, WhatsApp or another channel be useful?
7. Do you have a website or application?
If yes, could it require communication APIs?
8. How are payments handled?
Could payment integration improve the process?
This audit can become part of your consulting service.
And it can reveal legitimate referral opportunities.
Five Types of Clients Consultants Can Watch Closely
Not every client will be a good MSpace prospect.
But some businesses are particularly likely to have communication requirements.
1. High-Volume Customer Businesses
If a business has thousands of customers, communication becomes an operational issue.
2. Businesses With Frequent Transactions
Businesses that process many orders or payments may need automated notifications.
3. Businesses With Appointment-Based Services
Reminders can become an important part of customer management.
4. Businesses Generating Large Numbers of Leads
They may need structured follow-up.
5. Technology-Driven Businesses
They may need APIs, integrations or automated communication.
These aren't guarantees that the business needs MSpace.
They are simply signals that make further investigation worthwhile.
The "One Client, Multiple Needs" Strategy
One of the most important ideas for a consultant affiliate is this:
Don't assume one client equals one referral opportunity.
A single business can have several communication requirements.
Imagine a growing e-commerce company.
It may need:
SMS for order notifications.
WhatsApp for customer service.
Email for campaigns.
M-Pesa integration for payment workflows.
APIs to connect its systems.
That doesn't mean you should push five services onto the client.
It means you should understand the whole business before recommending anything.
The better you understand the client, the more relevant your recommendations become.
Your Consulting Reports Can Create Referral Opportunities
Consultants often produce reports.
Those reports may include sections such as:
Current situation
Identified problems
Recommended improvements
Technology requirements
Implementation priorities
You can include communication systems where relevant.
For example:
Finding
The business manually sends customer notifications.
Impact
Staff spend significant time on repetitive communication.
Recommendation
Investigate automated customer messaging.
Potential Solution
Explore business communication platforms capable of supporting the required SMS, WhatsApp or email workflows.
If the client wants to investigate MSpace, your affiliate link can become the introduction.
This is far more professional than inserting affiliate links randomly into consulting documents.
You Can Earn Without Changing Your Core Consulting Business
This is perhaps the biggest attraction.
Suppose your main business is:
Business consulting.
You don't have to transform it into:
Affiliate marketing consulting.
Instead, affiliate referrals become an additional layer.
Your main revenue remains your consulting fees.
The referral opportunity becomes an additional potential revenue source when your clients require services offered by MSpace.
This is what makes complementary affiliate marketing attractive to consultants.
You are monetizing relevant recommendations, not replacing your profession.
Imagine Your Consulting Pipeline
Suppose you work with 20 businesses during a year.
You discover that:
8 need customer messaging
5 need better WhatsApp communication
4 need email solutions
3 need USSD
2 need payment integration
2 need application communication
Those numbers are only an illustration, not a prediction.
The point is that your consulting work may naturally expose you to business communication requirements.
Instead of ignoring those requirements, you can build a process for handling them.
You Don't Need to Promise Clients Anything
As a consultant, credibility is everything.
Never tell a client:
"MSpace will definitely solve your problem."
unless you have verified that specific requirement.
Instead say:
"MSpace offers services in this area. You can evaluate whether the solution fits your requirements."
That is more professional.
You are making an introduction.
The client can evaluate the service.
MSpace can handle product-specific discussions.
You remain the consultant.
Don't Misrepresent Your Relationship With MSpace
If you become an affiliate, you are an independent affiliate.
Do not present yourself as an MSpace employee unless you actually are one.
MSpace's affiliate terms prohibit impersonation, fake MSpace websites and misleading claims about the company or its services.
A simple disclosure can be appropriate when relevant:
"I am an MSpace affiliate, and I may earn a commission if you become a qualifying customer through my referral."
Transparency protects trust.
Don't Turn Your Client Database Into a Spam List
A consultant may have dozens or hundreds of client contacts.
That does not mean you should send them all promotional messages.
MSpace's affiliate terms specifically prohibit unsolicited emails and SMS used to promote affiliate links, as well as spam, artificial traffic, click fraud and other deceptive practices.
The better approach is:
Relevant client conversation → Identified need → Appropriate recommendation → Referral
Not:
Client database → Mass affiliate advertisement
Your client relationship is too valuable to risk for a few random clicks.
Who Should You Approach First?
Start with existing clients.
Not strangers.
Look through your current and previous consulting engagements.
Ask:
Which businesses communicate with hundreds of customers?
Which businesses have repetitive customer follow-up?
Which businesses use WhatsApp heavily?
Which businesses send SMS?
Which businesses operate online?
Which businesses process many payments?
Which businesses have websites or applications?
Which businesses are expanding?
Then prioritize the strongest opportunities.
The 10-Client MSpace Audit
Here's a simple exercise you can complete this week.
Choose 10 businesses you already advise or have advised.
For each one, write:
Business: ______
Industry: ______
Number of customers: ______
Current communication channels: ______
Biggest communication problem: ______
Manual communication tasks: ______
Potential MSpace category: ______
Then rank each business:
High Potential
Clear communication problem.
Medium Potential
Possible need but requires further discussion.
Low Potential
No obvious communication requirement.
Start with the high-potential businesses.
You are not trying to force a referral.
You are testing whether the problem is real.
How the MSpace Affiliate Process Works
The current MSpace affiliate program is free to join.
Once approved, an affiliate receives a unique referral link that can be promoted through channels including WhatsApp, social media, email, blogs and word of mouth. The current program states that referrals are tracked for 30 days.
The referral process can move through stages including:
New Lead → Demo Requested → Demo Done → Negotiating → Won
Commission is credited only after the referred client becomes a confirmed and approved paying customer.
The current default commission rate is 7%.
For illustration, the MSpace affiliate page currently gives examples such as:
KES 5,000 sale → KES 350 commission
KES 15,000 sale → KES 1,050
KES 20,000 sale → KES 1,400
KES 36,000 sale → KES 2,520
KES 100,000+ sale → KES 7,000+
These are examples based on the stated 7% rate, not guaranteed earnings.
The minimum withdrawal threshold is currently KES 500, with payouts processed through M-Pesa or bank transfer within 3–5 business days after the applicable approval process.
Think About Referral Value, Not Referral Volume
Consultants don't necessarily need hundreds of referrals.
Your advantage can be quality.
One consultant might refer 100 people who have no need for business communication.
Another might identify five companies with genuine requirements.
The second consultant may have a much more productive referral pipeline.
This is why your consulting expertise matters.
You already know how to qualify businesses.
Use that skill.
Industries Where Consultants May Find Opportunities
Business consultants work across many sectors.
That creates a broad prospect pool.
Real Estate
Potential needs can include lead follow-up, customer notifications and marketing communication.
Education
Schools may need parent and student communication.
Healthcare
Businesses may need reminders and customer notifications.
Hospitality
Hotels and restaurants may use communication for promotions, reservations and customer engagement.
E-Commerce
Online businesses may need order, payment and delivery communication.
Logistics
Customers may need delivery and status updates.
Financial Services
Organizations may have requirements around notifications, mobile interactions and customer communication.
Professional Services
Consultancies and service businesses may need lead follow-up, reminders and customer engagement.
Technology Companies
They may need APIs, WhatsApp integrations, SMS or USSD.
The opportunity is not that every company in these sectors automatically needs MSpace.
The opportunity is that these industries can contain businesses where communication is operationally important.
Build a "Solution Shelf" in Your Consulting Business
Think of your consulting practice as having a shelf of resources.
You already recommend:
Accounting software
Marketing tools
HR systems
Website providers
Payment platforms
Business services
Why not also understand communication solutions?
You don't need to recommend MSpace to everyone.
But when a relevant problem appears, you know where to send the client.
That makes your consulting practice more useful.
The Consultant Becomes a Connector
This is the bigger opportunity.
You aren't simply selling.
You are connecting three things:
Business Problem
↓
Appropriate Solution
↓
Business Provider
When MSpace is appropriate, you become the bridge between the client and MSpace.
And because you are an affiliate, a qualifying successful referral can potentially generate commission.
That is how affiliate marketing can fit naturally into professional consulting.
What Makes This Different From Traditional Selling?
Traditional selling often starts with:
"Here is what I sell."
Consulting starts with:
"Here is your problem."
Affiliate marketing works best when you combine the two intelligently.
You begin with the problem.
Then identify the solution.
Then introduce the provider.
This makes the recommendation relevant.
Your Next MSpace Referral Could Come From Your Next Consulting Meeting
The opportunity may be closer than you think.
At your next client meeting, don't just ask:
"How are sales doing?"
Also ask:
"How are you communicating with your customers?"
Then listen.
If the business is:
Sending thousands of messages manually
Struggling with customer reminders
Looking for WhatsApp communication
Planning a USSD service
Exploring email automation
Building a software platform
Looking for payment integration
Managing multiple communication channels
you may have discovered a potential MSpace referral opportunity.
You can then introduce the client to MSpace through your affiliate link.
Start With Your Existing Clients
You don't need to build an audience from zero.
You already have one.
It is called:
your consulting network.
Start there.
Make a list of your clients.
Identify communication problems.
Research the relevant MSpace service.
Have a professional conversation.
Introduce the solution only when appropriate.
Then track your referrals.
That is a much more sustainable approach than becoming a link-poster.
Become the Consultant Who Connects Businesses to Solutions
Business consulting is about creating value.
If you can identify an inefficiency, recommend an improvement and connect your client to an appropriate provider, you have added value.
The MSpace affiliate program gives consultants an opportunity to potentially monetize those relevant introductions.
The current program is free to join, provides a unique referral link, tracks referrals for 30 days and advertises a default 7% commission on confirmed, approved sales.
If you are a business consultant and regularly work with companies that need better customer communication, automation, messaging, USSD, WhatsApp, email or payment-related technology, this may be worth exploring.
Join MSpace as an Affiliate
You can join using the referral link below:
Once you join, don't immediately send the link to everyone you know.
Instead, go back to your consulting notebook.
Look at your clients.
Look at their problems.
Look at their communication processes.
Look for the businesses where an MSpace solution could genuinely make sense.
Then make the introduction.
Your consulting business already gives you something many affiliate marketers spend years trying to build:
access to people who trust your judgment.
Use that trust responsibly.
Identify genuine problems.
Recommend relevant solutions.
Connect businesses to MSpace.
And potentially turn appropriate client referrals into an additional income stream alongside your consulting business.
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